Redesigning Eco Stylish: How You Can Help
- Lina Vaz
- Apr 13
- 2 min read
Sometimes the hardest part of building something new is knowing when to pause and reassess. That’s exactly where I am right now.
Eco Stylish was born from a deep love for pre-loved fashion and a strong belief in the power of community and collaboration. The idea was simple: instead of endlessly searching online or sifting through racks in vintage shops, why not come to a beautiful space already curated with stylish, high-quality pieces?
Add in the chance to meet like-minded people, network, and enjoy something inspiring, like a live podcast recording, and it felt like a no-brainer.
But after hosting four events in 2024 that didn’t generate enough traction to make the business sustainable, and having to cancel our latest event scheduled for 5 April (where we were due to record a live podcast interview with the incredible founder of People Flow), I’ve had to accept a tough truth: something isn’t connecting.
Why Pre-Loved Fashion Has Massive Potential
So I’m back to the drawing board. Not giving up, but digging deeper. The demand is there:
The Guardian just ran a piece on hunting for pre-loved fashion gems, BBC covered the growing issue of luxury counterfeits infiltrating that very market, and BoF reported that even Anna Wintour is now supporting celebrity wardrobe resales.
The secondhand fashion market is booming. I know we’re on the right track. At Eco Stylish, we’re not about labels, we care about fabric quality, timeless style, and that effortlessly chic look(think Tom Ford, Halston, Chanel). Our swapping criteria reflects that. And our events weren’t just about clothes; they were about connection. Collaboration over competition. Always.
So what went wrong?
Were ticket prices a barrier?
Was Saturday afternoon a bad time?
Would you rather attend a workshop than watch a podcast live?
Should we explore weekday evening events instead?
How You Can Help Shape the Future of Eco Stylish
I want to hear from you! If you’ve ever been curious about Eco Stylish or thought about attending, if you care about circular fashion, love pre-loved pieces, or just want to see this kind of thing thrive, please take two minutes to complete this short poll. Your input will directly shape the future of the business and how we show up for the community.
You don't need to sign in to Google to complete it. Just click submit at the end.
Thank you for your collaboration. This isn’t the end, it’s just the next chapter.
